Where the earth meets the sky
The emblem’s design has its roots in Hangul, with the shapes that form the logo stemming from the first consonants of each syllable in the word “PyeongChang” when it is written in Hangul. The first character in the emblem also represents a gathering place where the three elements of Cheon-ji-in – heaven, earth, and human – are in harmony. The second character symbolises snow and ice, as well as the athletes’ stellar performances. PyeongChang 2018’s new emblem symbolises a grand gathering of people from all around the world in celebration of Olympic winter sports, which is taking place in the harmonious land of PyeongChang – “A square where the earth meets the sky, and where athletes excel in snow or on ice - that’s where everyone will celebrate the world’s biggest winter festival in 2018.”source: http://pyeongchang2018.olympics.com.au/news/pyeongchang-logo-unveiled
The Past: When you enter the mezzanine floor, you are taken on a journey back to the old days of Dubai through audio, visual and sensory projections. You not only be able to see the past of Dubai but also experience it through your senses. Apart from the visual imagery, the mood of the old city is set by using sounds, smells, mist effects, and motion.
The Present: Once you have enjoyed the past of the city, you get into the elevator which takes you to the bridge of the frame which also acts as an observation deck. The bridge, also known as the Sky Deck, gives you a 360o view of the city. But that is not the best part! The Frame is placed in such a way that while one side offers you the view of the old Dubai, the other part shows you the sights of the new Dubai. On the northern side of the frame is the magnificent Old Dubai where you would be able to see the dhow-studded Dubai Creek, Deira, Bur Dubai, Umm Hurair, and Karama, etc. Turn to the southern side and you would be able to see the sparkling modern Dubai, right from the tallest tower to the tallest residential building, the splendid Dubai marina and much more. To enhance the experience of the visitors, the bridge offers amplified reality activated screens which allow them to identify the important buildings and also learn about their interesting facts and other features. Another highlight of the Sky deck is that it has a 25 sqm glass panel that gives you the chance to see directly below you. The glass panel is crack-proof and has been made with the best quality materials.
The Future: The last leg of the Dubai Frame is where you get to see the future of the city. After exiting the elevator that takes you back to the mezzanine floor, you have to pass through a swirling tunnel, known as Vortex Tunnel, which takes you fifty years into the future. With the help of special light and sound effects, you would be able to see what lies in the future of Dubai. Right from future evolution to future mechanics, everything is covered in this presentation, and would not fail to leave you in awe.
http://www.bestdesertsafariindubai.com/blog/dubai-frame-worlds-largest-picture-frame/
On one side, the towers and bridge frame the buildings on Shaikh Zayed Road, denoting ‘modern Dubai, while the other side includes views of Deira, Umm Hurair and Karama, symbolising ‘old Dubai’.The ground floor has a museum that tells the story of the development of Dubai, with presentations spanning decades of city development.By comparison both gates represent earth (ground level) human (twin transportation towers) and sky (heaven)
These presentations are immersive experiences themselves with 3D technology and imagery. The main highlight is the Sky Deck which gives uninterrupted views of the entire city, both old and new.
https://gulfnews.com/guides/going-out/everything-you-need-to-know-about-dubai-frame-1.2148254
https://www.dubaipost.ae/en/golden-ratio-an-architectural-story-of-dubai-frame-2018-01-03-1.3807
https://eighthball.blogspot.com/2018/06/2018-pole-star-gate.html
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